Objectives
What this chapter changes about how you work, stated before you start.
PDF book$29 instant signed download
The AI Search Handbook.
The complete, self-contained guide to Generative Engine Optimisation: how AI search actually retrieves, chunks and cites, and how to be the source it names — written for marketers with no coding background.
Why readers buy it
Marketers, SEOs and founders who need to understand AI search properly rather than collect tactics with a six-month half-life.
How search really works now, and how to be found in it. 62 chapters taking a traditional marketer to working GEO practitioner.
The AI Search Handbook is a complete training path from traditional marketing into Generative Engine Optimisation. It does not assume a technical background, and it does not require any other source: every concept it depends on — how language models work, how retrieval and chunking operate, what an embedding is, why a crawler cannot read your prices — is explained inside the book. It is deliberately unexcited. Where the evidence for a tactic is strong, it says so. Where a widely repeated practice has been contradicted by data, it says that too, names the study, and shows you how to judge the next claim yourself.
- 62 chapters across 11 parts, from how language models work to a 90-day plan
- 46 original diagrams drawn for the book, with none of the mechanics left abstract
- 172 self-check questions, every one with a worked answer
- A continuous case study, a quick-reference card, glossary, checklists and templates
Core promise
Built as a patient self-study path.
"Retrieval replaced ranking. The passage replaced the page. Everything else follows from those two sentences."
Each PDF is a direct purchase. Stripe confirms payment, the server records the book purchase, and the confirmation page prepares a private signed PDF download link.
Educational method
How The AI Search Handbook teaches the subject.
Each chapter opens with objectives and closes with a summary and self-check questions, all 172 of which have worked answers at the back. Forty-six original diagrams carry the mechanics for visual learners. A single company — a Leeds coffee-equipment retailer whose editorial traffic fell 34% when AI Overviews arrived — runs through all 62 chapters as a continuous worked example, including the fixes that failed and the sprint that was wasted.
Lesson structure
What a study session looks like.
The mechanism
What the retrieval system is actually doing, in plain language and a diagram.
The craft
How to act on it, with before-and-after copy and real numbers.
Myth vs reality
A widely repeated claim, checked against the evidence and its limits.
Case study
What Kettleworth did about it, including what did not work.
Summary and self-check
Compressed takeaways, then questions with worked answers in Chapter 44.
Inside the PDF
Full-page screenshots from The AI Search Handbook.
Scroll sideways through real pages from the latest PDF: the cover style, course rhythm, sample lessons, worked examples, and deeper reference material.
What it covers
A broad set of practical learning blocks.
The topic list gives a quick scan of the book's center of gravity before you buy.
Topic coverage
GEOAI OverviewsRetrievalChunkingCrawlersEntitiesE-E-A-TMeasurementLocal
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View bookQuestions
Frequently asked questions about The AI Search Handbook.
Is The AI Search Handbook suitable for beginners?
Yes. No coding background, no SEO qualification and no maths. If you have run a marketing campaign and can open a spreadsheet, you have enough to start. It is written for self-study and builds up step by step.
How long does it take to work through The AI Search Handbook?
A working marketer can read Parts I to IV in a week and start the 90-day plan immediately. Read cover to cover it is a two- to three-week self-study course; used as a desk reference it is organised so the quick-reference card and index take you straight to what you need.
What format is The AI Search Handbook, and how do I get it?
The AI Search Handbook is a 391-page downloadable PDF. After secure Stripe checkout you receive a private signed download link in your browser and by email, so you can start reading instantly.
Can I read AI Search on any device, and is it mine to keep?
Yes. It is a standard PDF you can read on a laptop, tablet, or phone, online or offline. It is a one-time purchase for $29 with no subscription — the file is yours to keep.
Book purchase
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The AI Search Handbook
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